2. Move unpopular items with “BOGO” bundle marketing
As per a survey by AMG Strategic Advisors, 93% of customers prefer Buy One Get One (BOGO) bundles.
BOGO pure bundles may come as a multi-pack of defined volume—typically with a popular product at a discount and the less popular one at no cost.
Sometimes this kind of a bundle promotion allows buyers to decide their quantity.
Mixed BOGO bundles are effective for cross-selling products within the same category. In this case, buyers get a different additional product when they buy the bundle.
BOGO bundle types are prevalent, and nearly 7 out of 10 buyers agree it’s their favorite kind of product bundle.
Pro Tip: Offer free shipping discount on BOGO bundles to stop shopping cart abandonment.
This is the promotional bundle strategy that Jigsaw Health uses, offering free-shipping benefit for orders over $89 in the US.
| Size | Quantity From | Quantity To | Price |
|---|---|---|---|
| s1 | 10 | 20 | $132.00 |
| s1 | 30 | 40 | $154.00 |
| s2 | 50 | 60 | $176.00 |
| s2 | 70 | 80 | $187.00 |
| Title | Format |
|---|
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