2. Pure product bundling: Hello Fresh
Pure product bundling is when individual components are only for sale as part of a bundled item. These individual options are not for sale as separate products – you can only purchase them as part of a larger bundle.
Popular meal kit company Hello Fresh provides an example of pure product bundling. Hello Fresh customers don’t buy individual meals. Instead, they buy a meal package – customizable by dietary preferences and the amount of food – and have a bundle of meals delivered
| Size | Quantity From | Quantity To | Price |
|---|---|---|---|
| S3 | 10 | 20 | $132.00 |
| S3 | 30 | 40 | $143.00 |
| S4 | 50 | 60 | $165.00 |
| S4 | 70 | 80 | $176.00 |
| Title | Format |
|---|
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